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An Overview Of Web Analytics With Google Analytics

One of the most important tools regarding various aspects of website performance is web analytics. Many owners and administrators of different websites often turn to a reputable program such as Google Analytics, mainly thanks to all of the features that are easy to use, which can assist with various tasks such as the following:

*Website tracking
*Corrective Activities

Google Analytics also contains a graphical user interface – also known commonly as a GUI – that is user-friendly and extremely popular among website operators that are both experts and novices.  A search firm that actually knows what it is doing like SEO Toronto can help your company in setting up Google Analytics the right way.  Data reporting and gathering can also be provided thanks to the accuracy of many other important features.

Google Analytics is considered to be important regarding website performance tracking because the program tracks scripts that are embedded into various webpages to gather data for each of those pages. Afterward, the data is then interpreted before it is presented to the owners of these websites in various ways, which effectively lets them know whether or not different plans that they have implemented involving marketing, generating traffic, etc. are successful or not.


The Google Analytics program is also popular due to the fact that it actually gathers extremely accurate statistics regarding the performance of many different websites. Using this data, the program can then generate equally accurate reports that are easy for experts and novices both to understand depending on their level of expertise.

Here are some of the features that have been implemented in Google Analytics to assist with this:

*The ability to completely customize segmentation (focuses on website data that is important to the goals of the business involved)
*API packs, which are used for both data tracking and data manipulation (allows for customization in terms of how the script gathers data)
*Various tools relating to analytics

Google Analytics is able to provide the ability to completely customize different data variables regarding aligning various surveillance activities with different business goals, and Mississauga SEO has the certification and training to make that happen. These variables are then forwarded to website owners and business owners, which helps them greatly in making important decisions. Using these custom reporting options, users can rest easy knowing that only needed data is presented, which cuts down on the unnecessary action of navigating through information that is not pertinent to the task at hand.

Performance monitoring can be deployed using the following methods:

*Monitoring various forms of e-commerce (utilizing targeted keywords, marketing campaigns, etc.)
*Multi-channel tracking options (tracks traditional access, mobile devices, applications, etc.)
*Comparisons with goals and benchmarking (monitoring from sales to conversions to assess current website performance)

Google Analytics utilizes the same kind of infrastructure that supports the actual Google search engine itself, and it assures that not only will all of the data obtained be integral in nature, but the privacy of anyone who visits the website will be completely maintained. Google Analytics is undoubtedly one great tool that can help with the overall performance of many different sites in an accurate and comprehensive manner. The features provided by this program are many in number, and they are extremely easy to implement.

Ken Abrames’ Flatwing Streamer


Tied by Mark Gustavson

The construction of this pattern and its relatively sparse use of materials allows the water to fill it up and create the illusion that the surrounding area is reflecting off of the fly as is the case with natural baits. Its construction also allows every nuance of current to move it, keeping the fly in motion.

The name flatwing is a misnomer. The name was chosen because the pattern finds its genesis in the construction of the old New England atlantic salmon pattern Nine Three that has a true flatwing. Though a true flatwing can be used on this pattern it is the tail saddles that are tied in flat.

The pattern can be tied from 2 inches to 16 inches and can suggest any bait fish.

Hook: Eagle Claw 254 #4/0
Thread: Light olive 6/0
Tail: White bucktail under a narrow white saddle (tied in curve side down) under 2 pieces of light blue flashabou under a long narrow pink saddle (tied in curve side down) under 2 pieces of light blue crystal flash.
Collar #1: Tied in around the tail, bottom white bucktail; top white, pink, chartreuse and light blue bucktail, blended
Body: Pearl mylar tubing, wound up the body
Collar#2: White and light blue bucktail, blended
Wing: White, pink, light blue and charteuse bucktail, blended
Throat: White marabou
Topping: Peacock herl
Eyes: Jungle cock


The Eastern Flyrodders of LI will be holding an “open house” meeting on Tues, April 8th @ 7:30 PM for anyone interested in the basics of fly fishing the brine.

Four short presentations will introduce you to rods, reels, lines, flies, and places to fish… and if we have piqued your interest, we welcome newcomers to join us and learn more from our experienced crew.

Striped Bass with Brown Butter, Capers, and Lemon

Striped Bass with Brown Butter, Capers, and Lemon

Block Island Striped Bass with Brown Butter,
Capers, and Lemon

by Ralph Conte
from Raphael Bar-Risto
Providence, RI
Serves 4

I’ve given this recipe to others who loved it.

Use fillets that aren’t too thick.


1 cup


1 tablespoon

black pepper

1 tablespoon

white pepper

1 tablespoon

cayenne pepper

2 tablespoons

kosher salt

4 eight-ounce

striped bass fillets

6 tablespoons

butter, divided

1/4 cup


1/2 cup

white wine

1/4 cup

chopped parsley for garnish

Juice of 1 lemon, plus additional lemon slices for garnish
  1. Combine the flour, peppers, and salt. Dredge the fish fillets in the flour mixture and shake off any excess.
  2. Melt 2 tablespoons of the butter in a heavy saucepan and heat until the butter is nut brown and foaming. Be careful not to burn. Place the fish fillets in the pan, skin side down, and sauté until cooked on that side, about 3 to 4 minutes. Carefully flip the fillets over and sauté on the other side for another 3 minutes or so.
  3. Drain off the excess butter and reduce the heat to a simmer. Add the capers, lemon juice, and wine. Cook for about 5 minutes, then enrich the sauce with the remaining 4 tablespoons butter. Remove the fish to a serving platter, pour the sauce over the fish, and garnish with the chopped parsley and lemon slices.

Fly Line Identification

This is article gives you a method of identifying a fly line by marking the leader end of the line.

Fly Line Identification
With the advent of different fly lines and weights there is a requirement for identification of the line that is permanent and directly on the line. Lefty Kreh has detailed a method * for marking the weight of the line by a series of bars on the fly end of the line.Unfortunately this does not tell you if the line is intermediate, floating or sinking. I have added a color code to Lefty’s design that gives you the type and sink rate for the sinking lines.
You would mark a 9 weight. as follows. That is done by placing one broad band on the line that being equal to five and the four narrow bands each being one. The broad band is on the tippet end of the line.By the use of color, instead of just black for the bands, it becomes possible to identify the type of line.

For a floating line you would use a green marker for a color of forest for floating.

For an intermediate line you would use a blue marker for a color of indigo for intermediate.

A sinking line is identified by marking the line with a number of red narrow bands equal to the sink rate of the line. The mnemonic for sinking is scarlet or red. An example would be 10 red bands for a Teeney 750 grain shooting head with a sink rate of 10 inches per second.

* Page 26 Lefty’s Little Tips from Lefty’s Little Library of Fly Fishing
Odysseus Editions 1991